Research & Strategy
Lead innovative qualitative research plans to unpack problems and converge at clear, impactful insights and solutions to serve user and business goals.
Saw a problem for an isolated community, strategized and executed a solution, resulting in a growing business serving a community of 400+ Bay Area women.
Usability Testing for Online Sports Bra Shoppers
(Title Nine)
A/B Testing
Manage a high velocity A/B testing program that boasts a consistent 8x+ ROI at IDEO U & established and scaled Title Nine’s first A/B testing program.
