PROFESSIONAL WORK

Polygence

Senior Product Manager

March 2023 - Present

Democratizing research opportunities for high school students

IDEO

Product Lead, IDEO U

January 2022 - March 2023

Previously: Associate Product Manager, June 2020 - Present

IDEO U is part of IDEO, an award-winning global design and innovation company that creates positive impact through human-centered design. IDEO U is an online school where anyone can unlock their creative potential and build their problem-solving skills.

  • Own IDEO U web channel, building great user experiences, end-to-end, by ideating, defining, and implementing strategic solutions, balancing the voice and needs of both our learners and business KPIs.

  • Lead and co-craft innovative qualitative research plans to unpack problems and converge at clear, impactful insights and solutions. Interview users, synthesize data, uncover aha moments, and create actionable takeaways to serve business goals and opportunities.

  • Translate vision into clear stories, creative briefs and new processes, utilizing communication and presentation skills that inspire team buy-in, vendor partnerships, and successful product delivery.

  • Manage a high velocity A/B testing program that boasts a consistent 8x+ ROI. Collaborate with a small experimentation team to design and scope tests, analyze quantitative data, and present learnings to stakeholders.

Title Nine

UX Research / Product Manager

Jan 2018 - May 2020

  • Initiated Title Nine’s first-ever UX Research project and drove all aspects of usability study as lead UX researcher, resulting in implementation plan of three concrete solutions.

  • Manage company’s first-ever A/B testing program, driving the end-to-end test plan & development, including test design, success evaluation, data analysis & presentation.

  • Launch hundreds of products, steer design of all creative digital assets, and merchandise entire site every two weeks as product manager, delivering on user experience goals, strategies, and deadlines as part of Ecommerce three-person team.

  • Transform manual processes into more efficient solutions, decreasing workloads by 90% and streamlining creative workflows.

  • Analyze and report on site KPIs to optimize UX strategies and increase conversion rate.

  • Optimize industry-leading customer review service as lead vendor manager and the only employee reviewing daily customer feedback.

Pick Her Up Basketball

Founder

March 2016- Current, Oakland, CA

  • Founded the only structured weekly women’s pick up basketball organization in the SF Bay Area after identifying a problem: no opportunity for women to play basketball post-college.

  • Built a community of over 400 female basketball players by deeply listening to users through ethnographic research and human-centered design methodologies.

  • Designed end-to-end experience for female basketball players to easily meet one another, engage in sport in a casual setting, and find community in a rare all-female environment.

Excelle Sports

Product Manager & Journalist

2017, New York City

  • Interviewed elite professional athletes, published 60+ articles, and launched a podcast.

  • Drove product vision & strategy for Ecommerce site, by curating content to optimize customer experience and implementing plan to maximize affiliate network impact.

Tucker Center

Research Assistant to Directors

2012-2014, University of Minnesota

  • Collected, verified & analyzed qualitative and quantitative data for multiple groundbreaking published studies at the first and leader research center on women and girls in sport

  • Project manager and video production assistant for Emmy award winning PBS documentary.

 

SKILLS

UX Research (qualitative and quantitative), Strategy, Product Management, Data Analysis, User Research Methods, Process Improvement, Project Management

Leader, Team Builder, Problem Solver, Self Starter

Google Analytics, VWO, Crazy Egg, Hotjar, Excel, Asana, UBug, JIRA, Hubspot

EDUCATION

Macalester College

B.A Psychology, cum laude

  • Top 25 liberal arts college, located in Midwest

  • NCAA D3 basketball player - Captain, 3x academic all conference

  • Self-designed independent study

  • Courses in psychology, neuroscience, sociology, American studies, etc.

General Assembly, UX Design & Product Management bootcamp workshops

Head-Royce School, top 25 private high school

INTERESTS

Basketball, Fitness, Traveling (24 countries), Coaching, Fashion