Hi! I’m Emma
I’m a user researcher, product manager and entrepreneur driven to connect people to what’s most important to them.
Manage a high velocity A/B testing program that boasts a consistent 8x+ ROI; design and scope tests, analyze quantitative data, and present learnings to stakeholders.
Introduced user-centered design methodologies, such as usability testing, to executives & product team at Title Nine.
Launched podcast and published 60+ articles, to make an impact on the less than 4% media coverage on women’s sports.
Interviewed elite professional athletes and sport executives as a journalist and product manager for Excelle Sports, a start-up in NYC.
Joined IDEO U in 2020 as a product manager focused on balancing user needs with business goals and owning the web channel.
Founded Pick Her Up, now a community of 400 women and growing that addresses need for female basketball players to find community.
Spoke as a panelist at entrepreneurship event about female founders organized by Women’s Sports Film Festival. Featured on Comcast TV, the East Bay Times, and more.
Rebuilt Varsity girls basketball program that I once led to state semi-finals as a player. Executive assistant to athletic director at Head-Royce School.
Lead and co-craft innovative qualitative research plans as Product Lead to unpack problems and converge at clear, impactful insights and solutions.
Established Title Nine’s first-ever A/B testing program, producing huge gains in revenue and conversion rate across impact areas on site.
Solo backpacked through 13 countries in 1.5 years, included working in women’s health clinics at rural Nepali villages.
Captain of NCAA DIII women’s basketball team and BA in Psychology cum laude, at Macalester College, a top 25 liberal arts college.